Held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice Chairman, Dubai Culture & Arts Authority (DCAA), Downtown Design is the leading platform in the Middle East for the region’s trade professionals to discover original, high-quality design from all over the world. 

I created the original Downtown Design identity back in 2012 (initially conceived as a sister fair to Design Days Dubai). I developed their annual visual campaigns, implementing and managing design production of all their fair and marketing collateral from 2012 to 2014/2015.