The Abu Dhabi Early Childhood Authority (ECA) is a government entity, based in Abu Dhabi, that supports holistic early childhood development. They do this by developing policies and laws, informing decision-making through research and transforming behaviour.

While contracted as a Senior Design Consultant to the ECA since 2019, I have provided a range of design services including brand development, managing day-to-day design requirements and special projects, championing the brand internally and creating process to ensure brand compliance, and consulting on brand direction of various properties and initiatives that are being developed by the ECA. These include Anjal Z and The Parent Friendly Label.

In 2020, I was nominated as web architect to lead creative and structural development of the new website (launched June 2020), working with external partners to design and develop the dual platform. The website has been selected as key initiative of the ‘Abu Dhabi Inspires’ programme.